MOJO Shopping Guide

Just launched: MOJO Shopping Guide. It's basically a book with what I am assuming are advertisements from local businesses. The price is a bit steep at $20 each, but you get a Mojo card with discounts from the participants. The discounts would probably end up paying for the book itself. For example, Mystic Fish in Palm Harbor offers a free glass of wine with the card, so conceivably over the course of a year, the free glasses would add up to $20. A stroke of genius by the creators of this book!